Lico: A Bold Display Font That Elevates Brand Identity
Choosing the Right Typeface for a Bakery’s Packaging Redesign
When I met with a local bakery owner looking to refresh their packaging, one of the first things we discussed was typography. Their old font felt generic—like something off a default template. They wanted to feel more premium, nostalgic, and memorable. That’s when I introduced them to Lico, a retro-inspired display font that instantly gave their brand a stylish, confident edge. It wasn’t just about changing a font; it was about crafting a visual identity that matched the warmth and care that went into every baked good.
What Makes Lico Stand Out as a Display Font
Lico is not your average font. It’s bold, expressive, and full of character—perfect for headlines, logos, and other display purposes. With its vintage flair and strong presence, it feels nostalgic without being outdated. The font’s thick strokes and unique letterforms give it a dynamic personality that commands attention. Whether it’s used on a product label or a website banner, Lico reads as confident and stylish, which is exactly what small businesses need when trying to stand out in a crowded market.
It’s important to note that Lico works best in short bursts—logos, headlines, packaging titles—rather than long paragraphs. Its decorative nature makes it ideal for moments where you want to make a strong visual impact without compromising readability.
Real-World Application: From Bakery Boxes to Candle Jars
We used Lico on the bakery’s new custom boxes and thank-you tags. The result? A more polished, cohesive look that customers immediately responded to. The font’s boldness made the bakery’s name pop, and the retro vibe gave the packaging a timeless feel. It paired beautifully with a clean sans serif for secondary text, creating a balanced and professional look.
Lico also works well beyond bakeries. For example, a candle brand could use it on minimalist jar labels to evoke a sense of craftsmanship and warmth. A boutique might use it for clothing tags or gift cards to create a signature brand moment. Even digital applications—like Instagram story templates or online shop banners—benefit from Lico’s striking presence, especially when you want to draw the eye quickly.
Typography Matters: First Impressions and Brand Perception
Typography is often overlooked in small business branding, but it plays a critical role in how customers perceive your brand. The right font can make your business feel more trustworthy, professional, and customer-friendly. Lico, with its bold and confident design, helps create a memorable first impression—whether on a product label, a menu, or a digital ad.
When choosing a font like Lico, it’s essential to consider readability, especially for smaller formats like stickers or mobile graphics. We found that Lico holds up well on printed packaging and digital thumbnails, as long as it’s used at a legible size. For small business owners, this means being thoughtful about where and how you apply the font to ensure it enhances your brand without confusing your audience.
Pairing Lico with Other Fonts for Visual Harmony
No matter how striking a display font is, it needs a supporting cast to keep the design balanced. Lico pairs exceptionally well with clean sans serif fonts like Montserrat or Open Sans for body text or secondary messaging. If you’re going for a more elegant or vintage look, a serif or script font can complement Lico beautifully—especially in logo design or packaging titles.
For example, a skincare brand could use Lico for its product name and a soft script font for taglines or ingredient highlights. This contrast creates visual interest while maintaining a cohesive brand voice. The key is to ensure that Lico remains the focal point while other fonts support the overall message.
Things to Consider Before Using Lico in Your Branding
Before diving into a redesign, always check what’s included with the font license. Lico is a commercial font, which means it’s safe to use in business materials—from product packaging to digital ads. But it’s important to confirm that the purchase includes multilingual support, various weights, and alternate characters if you plan to use it across different languages or design formats.
Also, take time to explore the font’s variations. Lico may offer ligatures or stylistic alternates that add extra flair to your design. These small touches can elevate your brand visuals and make your materials feel more custom and intentional.
